THE STORY OF THE TREE

 

Smucker Companies Story of the Tree

You may have wondered if there’s a meaning behind our little tree. We’re pleased to give you the inside story:

Each part of the tree has significance to our businesses. The journey begins with the roots, which represent the history of Smucker Companies. The trunk embodies our company and what it stands for, and the rings within it portray the way that we stand beside our customers throughout their lives. The branches depict both our many offerings, and the way we touch the lives of those we serve.

Our customers, represented by the leaves of the tree, are our most important priority. And when the leaves fall, a customer tells our story and spreads the word about our business. The shade beneath the tree symbolizes the security and protection that we offer. And as the tree and all of its parts grow, they show a meaningful and strong business and value lifecycle.